Promoting Awareness of Heart Attack Symptoms and Responsive Action - 2022 Quality Summit presentation (Non-CE)-Promoting Awareness of Heart Attack Symptoms and Responsive Action

Promoting Awareness of Heart Attack Symptoms and Responsive Action - Avila

Video Transcription

Video Summary

In this video, Karen Avila, the Professional Practice Coordinator at Capital Health Medical Center in New Jersey, discusses her work on promoting awareness of heart attack symptoms and responsive actions. Avila describes the background of Capital Health, a healthcare system comprising two hospitals, and their mission to improve the health and well-being of the community. She highlights their accredited chest pain center and collaboration with Emergency Medical Services (EMS). Avila emphasizes the inadequate general knowledge of heart attack symptoms among the community and the need for a program to create awareness and urgency in seeking medical attention. She proposes a mass media marketing strategy utilizing EHAC (Early Heart Attack Care) materials and multiple communication channels such as posters, mailers, billboards, podcasts, and social media. Avila presents data from their six-month campaign, showing an increase in EMS activation and the utilization of EMS by patient's diagnosed with STEMI (ST-segment elevation myocardial infarction). She concludes by noting the positive impact of mass media campaigns on healthcare decisions and invites further contact for questions or inquiries.

Keywords

heart attack symptoms

Capital Health

EMS collaboration

mass media marketing

EHAC materials

STEMI